Micromax today in an exclusive partnership with Flipkart announced the launch of its Evok series smartphones – Evok Note & Evok Power. The smartphones are announced targeting to those customers who are looking to upgrade their affordable smartphones offering full specifications.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.”
He added “Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favourable impact in the ecommerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
The Evok Note smartphone houses a 1.3GHz Mediatek Octa core processor MT6753 coupled with a powerful 3GB RAM offering seamless multitasking. The new smartphone is powered through the day with 4000mAh battery. The phone is equipped with a 5.5-inch FHD display offering dynamic contrast and color vibrancy. With 2.5D Cover Glass, the screen has 400.53ppi and 16M colors .It improves sunlight readability drastically at the same time utilizing battery power judiciously.
The smartphone is packed with a 13MP AF rear camera featuring 5P Largan Lens for enhanced performance in low light conditions. The larger aperture means the camera can capture more detail and light translating to stunning mobile photography. With wide angle lens for front camera the new smartphone takes the selfie game to a whole new level for selfie aficionados. The new Evok Note comes with a preinstalled Beauty Plus me that Whitens teeth, removes blemishes, slims your face and gives you options to apply lots and lots of filters. Further, it has 32GB of ROM featuring metal Back finish and a stylish curve.
The Smartphones comes with inbuilt first ever private security application called Secure Space that brings forth efficient encryption with applications and the phone. Now users can use their fingerprint to encrypt applications in their smartphone and create encrypted notes and shortcuts on their phones. The smartphone is priced at INR 9,499/-
The phone boasts 1.3 GHz Quad core processor coupled with 2 GB of RAM and a long lasting 4000 mAh battery. The new smartphone comes with Smart Power Play feature as you can optimize the battery usage of the smartphone without a sweat. The smartphone features a fingerprint sensor and 4G VoLTE for connectivity. It is priced at INR 6,999/-
Ajay Veer Yadav, Vice President Mobiles, Flipkart “Micromax has been a significant player in the Indian smartphone landscape, helping customers adopt smartphones with its innovative and affordable products. We are happy that Micromax has chosen Flipkart as platform of choice to lead their ecommerce foray. We have been working closely with Micromax to develop their Flipkart exclusive – Evok Series. The Evok Series has been ‘Designed for India’ keeping in mind the evolving preferences of Indian smartphone customers. We are confident that Evok series will resonate with our young customers.”
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