Published On: Thu, Feb 14th, 2013

Samsung Unveils REX- New Smart feature phones Series

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Samsung has today announced the launch of REX, a new series of Smart feature phones which includes four devices; REX 90, REX 80, REX 70 and REX 60.

Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles, whatever their budget. Prices range from Rs 4280/- to Rs 6490/-

“Feature phones continue to represent a large opportunity for mobile handset makers, especially in emerging markets. IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013,” said Ian Fogg, Senior Principal Analyst, Mobile and Telecommunications Research at IHS.

He further added, “Entry-level smartphones must compete with ever smarter feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones at a very compelling price.”  

Product Specifications

Rex 60

  • 7.1cm (2.8”) responsive QVGA Display
  • Smart Dual SIM & Upto 15hrs Talktime
  • Touchwiz UI with 8 customizable homescreens
  • 1.3MP Camera
  • Preloaded Applications –
    • Facebook & Twitter
    • Activesync: Push Mail with Contact & Calendar Sync
    • Opera Mini Browser
    • 10 Full Version Gameloft Games
    • 9 Regional Language support
    • Messengers: ChatON, Yahoo, GTalk & Facebook ChatFree Games, Music & Apps from Samsung App store 

Rex 70

  • 7.62cm (3”) Capacitive QVGA Display
  • Smart Dual SIM & True Hot Swap
  • Touchwiz UI with 8 customizable homescreens
  • 2MP Camera & Upto 13hrs Talktime
  • Preloaded Applications –
    • Facebook & Twitter
    • Activesync: Push Mail with Contact & Calendar Sync
    • Opera Mini Browser
    • 10 Full Version Gameloft Games
    • 13 Regional Language support
    • Messengers: ChatON, Yahoo, GTalk & Facebook Chat
    • Free Games, Music & Apps download from Samsung App store

Rex 80

  • 7.62cm (3”) Capacitive QVGA Display
  • Smart Dual SIM & Upto 14.7hrs Talktime
  • Touchwiz UI with 8 customizable homescreens
  • WiFi (802.11b/g/n) & 3MP Camera
  • Preloaded Applications –
    • Facebook & Twitter
    • Activesync: Push Mail with Contact & Calendar Sync
    • Opera Mini Browser
    • 10 Full Version Gameloft Games
    • 9 Regional Language support
    • Messengers: ChatON, Yahoo, GTalk & Facebook Chat
    • Free Games, Music & Apps download from Samsung App store 

Rex 90

  • 8.89cm (3.5”) Capacitive HVGA Display
  • Smart Dual SIM & True Hot Swap
  • Touchwiz UI with 7 customizable homescreens
  • WiFi (802.11b/g/n) & 3.2MP Camera
  • Up to 15hrs Talktime
  • Preloaded Applications –
    • myMovies, myMobileTV & myStation
    • Facebook & Twitter
    • Activesync: Push Mail with Contact & Calendar Sync
    • Opera Mini Browser
    • 11 Regional Language support
    • Messengers: ChatON, Yahoo, GTalk & Facebook Chat
    • Free Games, Music & Apps download from Samsung App store

About the Author

- Journo by chance, radio in his heart; Yogesh is a mass communication post- grad. Enjoys listening to almost every kind of music and aims to capture the universe through his DSLR .If not updating himself on the technology front, this lazy chap can be found treating his taste buds at various food joints in the city.