It seems that the smartphone manufacturers are taking the online brand business very serious. After Micromax and Xolo it’s now time for Swipe Telecom. The smartphone manufacturer is all set to introduce its online only brand dubbed as ‘Elite’, which will consists of some of the premium devices.
Speaking about the online brand, Shripal Gandhi, Founder & CEO of Swipe Technologies said, “There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.”
The Elite series of smartphone will fall under the price bracket of Rs 5,000 to Rs 15,000 and company will be launching its first smartphone next month. The smartphone will be exclusively launched via online channel; however, the company has not yet revealed that who will be its online partner. The company is also planning to launch a new smartphone in every two months for its Elite series.